About Us

It all started with a pair of socks in 2008. Gumball Poodle founder Erica Easley wanted a pair of OBAMA knee-highs but nobody made them. So she went out and made what was supposed to be a little one-off run. Seven years later, that little one-off run has expanded, morphing into a bold and playful psychedelic explosion of well over a hundred styles and designs. Our socks sell coast-to-coast and worldwide, garnering national media coverage in the pages of magazines like US Weekly and Marie Claire and on TV’s The Today Show and Live! with Kelly and Michael, among many others.

We specialize in making a statement—literally and figuratively—offering a diverse line of socks that are as unique as the people that wear them. Looking for something edgy and colorful? We’ve got you covered. Bright and bubbly? Our bread and butter. Classy and elegant? You better believe it. Scary yet stylish? Done and done. Boring and dull? Get. Out. Of. Town.

Inspired by Punk Rock, Heavy Metal, Vintage Chic, Retro Kitsch, Classic Camp, 70’s Underground Comix, Riff Randell, Rick James, among other things, we’re always coming up with new designs and fresh looks that will keep you on your toes and have you coming back for more.  Along the way, we’ve collected a number of high-profile fans. You may have heard of some of them: Snoop Dog, Beyoncé, Madonna. Three unique individuals and icons. Should we add you to the list?